My logo

 I couldn't post before the logo I have designed for the tourism agency Giderayak. So here is the process,

My idea of a parachute came up from when I thought of vacations and how people have fun by the activities they do. Sailing, bungee jumping, fishing, rafting, etc. Parasailing came to my mind and decided to use its parachute as a logo.

There were too many thin stripes under the parachute that could be unrecognisable when I made it smaller (when I put the logo in a business card). So, I tried to make the parachute as simple as I can and make a minimal representation of it; also with an artistic usage of curves for the parachute. Furthermore, I decided to take the 'i' 's dot away from its line, like the dot is doing parasailing and leaving.

And this is the last decision. As font, I decided to use Comfortaa. 

 

As we are at the step of designing envelopes and papers for our own company that we have chosen in our previous classes, we are always trying to get some ideas from other examples that other people made for different companies. I'd like to show some of them that I picked.

Wellend Health - Australian hormonal therapy clinic

The usage of the logo doesn't disturb the viewer. It is only seen once which our instructor pointed out of that during our own designs. We see the company's name and its logo in a expected place but it is given energy with the different color of the company name and the short explanations of email, telephone and fax at the other side.

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The placement of the logo and adress is very nice, I liked it a lot. The shape of the logo also fits good with the place the designer have chosen. It brakes the expected thought for the placement. 

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Giving another sense

Being a well-known brand is not just giving its function very well. Besides its function, also being well-known, spearhaead, competitive, etc. goes through having good advertisements, which can reach to every type of person and different types of interests, organising attractive events in the line of your own company but also reach to other interests...

Coca-Cola, as a worldwide brand, includes all the things I have told about and even more. That's why it reaches to every part of the world, people and becomes the spearhead. I have always liked and appreciated the commercials, advertisements they make. Also as a sponsor they organise a widespread event called Rock'n Coke in Turkey which also leads them to be the spearhead, etc. by reaching to young people and having costumers from every group of age. Of course there are tons of things they do and make them the one but these came up to my mind:)

Anyway, I just wanted to show you a Coca-Cola promo film that shooted for Eyeka co-creation community contest in 2010 for Coca-Cola. They have interpreted this well known product of them, which is coke ( :) ), in to a well-recognizable object whenever it hears the sounds of the harp.
I liked it a lot and found it creative. The way they present the product is very well organised. In a pure, sutle environment which also makes the viewer to not be confused by other things ables them to focus on the product. Also the rythm and the movements are quite good. I hope you will also enjoy!

Here is the link for the promo film

http://vimeo.com/38370036#

Alteration

Didn't you had any times that you wanted to change yourself in a way that you can make yourself feel much happier or make you get rid of things for that moment? Imagine that all the solutions are in  YOU. This time, this company ables its' costumers to string along with the situation they are at that moment. What I mean will be much understandable after you see the images that I have chosen in order to get the though of this. I have chosen these 3 images that formed my idea.

When I saw these images, I thought of people recovering themselves in a way that they can escape from things or get behind the reality, etc. Let me try to explain it with the images;

In this image it is obvious that the smile that people have on their faces are totally fake. Because the company ables people to cover themselves the way they want to or have to for a situation. For example, if you had an awful argue with your friend and afterwards have a meeting that you have to go and pretend like everything is normal and perfect, let the company help for you to switch yourself. You are the key and the company provides you to use yourself as a key!

Again in this one, if you're in a situation that you don't want to be seen by a specific person for that moment, you can change yourself in to vegetables just like an iguana where no one can separate you from other vegetables by being a costumer of this company. They make you able to deal with the situation you are and solve it by using yourself!

Once again, the person solves his/her problem by transforming themselves. For example here I thought of a person that needs moral and backing in order to feel much better and relaxed. But if he/she is lonely, the only solution could be to again transforming yourself and make yourself feel better by having another hand squeezing your hand in order to show the support.

So the main target is, they make you able to deal with the situation you are and solve it by using or transforming yourself!