Giving another sense

Being a well-known brand is not just giving its function very well. Besides its function, also being well-known, spearhaead, competitive, etc. goes through having good advertisements, which can reach to every type of person and different types of interests, organising attractive events in the line of your own company but also reach to other interests...

Coca-Cola, as a worldwide brand, includes all the things I have told about and even more. That's why it reaches to every part of the world, people and becomes the spearhead. I have always liked and appreciated the commercials, advertisements they make. Also as a sponsor they organise a widespread event called Rock'n Coke in Turkey which also leads them to be the spearhead, etc. by reaching to young people and having costumers from every group of age. Of course there are tons of things they do and make them the one but these came up to my mind:)

Anyway, I just wanted to show you a Coca-Cola promo film that shooted for Eyeka co-creation community contest in 2010 for Coca-Cola. They have interpreted this well known product of them, which is coke ( :) ), in to a well-recognizable object whenever it hears the sounds of the harp.
I liked it a lot and found it creative. The way they present the product is very well organised. In a pure, sutle environment which also makes the viewer to not be confused by other things ables them to focus on the product. Also the rythm and the movements are quite good. I hope you will also enjoy!

Here is the link for the promo film

http://vimeo.com/38370036#